What to Eat at American Family Field

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Get the bratwurst with Secret Stadium Sauce. It is Milwaukee’s defining ballpark food and the most Milwaukee thing you can put in your hand at this park. After that, get fried cheese curds, and on a Friday during the regular season, add the walleye and potato pancakes from Supper Club Fridays. The concession lineup leans on Wisconsin vendors and turns over season to season.

Verify before you go: concession lineups, menus, and beer lists change every season. Confirm specifics against the official Brewers ballpark guide on mlb.com/brewers within 30 days of your visit.

The brat and the Secret Stadium Sauce

The order here is a bratwurst on a bun with Secret Stadium Sauce over the top. The park’s sausage is Johnsonville, the same brand behind the Famous Racing Sausages, so the brat in your hand and the 5 costumed sausages out on the warning track in the 6th are the same operation.

The sauce is what makes it a Milwaukee order. Secret Stadium Sauce was created in the 1970s at old County Stadium, credited to Rick Abramson of Sportservice, and it made the move to this park with the team. It is a barbecue-ketchup-mustard blend, and the flavor gets described as barbecue meets sauerkraut, which sounds odd and works. Bob Costas talked it up on NBC broadcasts in the 1980s, which is how a regional condiment ended up with a national name. Bottles turn up in Wisconsin grocery stores if you want to take the flavor home.

Supper Club Fridays

New for 2026, Supper Club Fridays turns the Topped Dog stand on the Field Level into a Wisconsin supper club. It opened with the Brewers’ new City Connect uniforms, and the Brewers said it would run at every Friday home game after that. The walleye comes with potato pancakes and applesauce, and the rest of the menu includes a relish tray, a prime rib grilled cheese, a meatloaf sandwich, fried mushrooms with marinara, and steak fries with truffle aioli. For dessert, there is a brandy old fashioned cheesecake parfait, or a brandy alexander or a grasshopper if you would rather drink your dessert through a straw.

If your game is on a Friday during the regular season, plan your eating around it.

Cheese

You are in Wisconsin, so cheese matters here. Fried cheese curds are the baseline order, and the one to get if you only get one. The Brewers sell them on the Field, Loge, and Terrace levels, including Sections 108, 117, and 125 on the Field Level and Sections 409 and 424 on the Terrace. From there the park stacks the concept higher:

• Wisconsin Ultimate Cheese Fry. It is beer-battered twisty fries with fried curds, cheese sauce, and bacon, so split it.
• Wisconsin On My Mind hot dog. It is a hot dog under sharp cheddar, fried curds, mild cheddar, and ranch, which is two cheddars plus curds on one dog. Wisconsin does not do subtle.

New for 2026

The 2026 concession class is themed around Wisconsin-based, family-run vendors, and it is a good reason to take a lap of the concourse before first pitch:

• Fair Foods stand. It brings state-fair eating inside the ballpark, with deep-fried kringle, corn dogs, cream puffs, and nachos on a stick.
• 3rd Street Market Hall Annex. It is on the Loge Level in right field. Bebe Zito serves chicken sandwiches and tenders here, plus its signature “chicken ice cream,” which is shaped like a chicken drumstick and fully committed to the bit. A new sweets stand sells Bebe Zito ice cream and dirty sodas, chocolate-dipped treats from Drip Chocolate, and self-serve candy from Can-D Shop.
• The Alley Food Truck Park. It is on the Loge Level in left field, and K&L’s BBQ does pulled pork and brisket sandwiches, brisket burgers, and loaded fries here.
• Cheese steaks. They come from a new Field Level kiosk.
• Sticky Maple Chicken Sandwich and the Al Pastor Topped Dog. Both are new items.
• The Bobber. This is the 2026 signature cocktail, made with Drink Wisconsinbly brandy, Door County cherry syrup, orange bitters, and lemon-lime soda, and served in a souvenir bobber cup you will be finding in your kitchen cabinet for years. Several bars sell it, including the Drink Wisconsinbly Corner Bar behind Section 103 on the Field Level.

The lineup turns over season to season, and a stand on this list may be gone by the time you visit. Spot something stale or gone? Tell us.

Beer and the in-park taps

The park brews its own. The J. Leinenkugel’s Barrel Yard is a working brewery with a full bar and restaurant overlooking left field; it opened in March 2023 and the beer is brewed onsite. It sits by the Left Field Gate, so if you enter there it is the natural first stop.

For the rest of the state’s beer, the Local Brews bar pours a set of Wisconsin taps, roughly two dozen of them, and named pours have included New Glarus Spotted Cow. If you want your one pour of the night to be something from Wisconsin, that is the wall to read.

The alcohol cutoff

Alcohol sales stop at the last out of the 7th inning.

Bringing food in and feeding kids

You can bring food in. The Brewers allow personal-size food, like a sandwich, a small bag of pretzels, or a piece of fruit, plus one sealed, non-alcoholic plastic bottle of 32 ounces or less per person.

Inside, the 414 Value Menu runs at 12 stands around the park, with a junior hot dog, junior nachos, Cracker Jack, and a 16-ounce soda. For kids, the Wisconsin staples already work: cheese curds, corn dogs at the Fair Foods stand, or a brat with no sauce. The drumstick-shaped chicken ice cream at the 3rd Street Market Hall Annex is the one to pull out when somebody’s day needs rescuing.

If anyone in your group eats gluten-free or vegetarian, the Brewers list those options by section in their ballpark A-Z guide, under Concessions.

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